MUJI President of China: China is the most important overseas market, will accelerate the speed of opening stores.

Recently, Kenji Horiguchi, Chairman and General Manager of MUJI China, pointed out in an interview with reporters that with the change in consumer attitudes in recent years, the brand concept and product image of MUJI are becoming more and more aligned with the preferences of Chinese consumers. "China is MUJI's most important overseas market, and both sales and profits have contributed to global growth. We believe that the consumption potential in the Chinese market will continue to emerge, and new consumer formats will also appear. We are very excited about this."