The State-owned Assets Supervision and Administration Commission of the State Council issued the "Opinions on High-Quality Advancement of Brand Building of Central Enterprises in the New Era".

The State-owned Assets Supervision and Administration Commission of the State Council issued the "Opinions on Promoting Brand Building of Central Enterprises in the New Era with High Quality," emphasizing the "six comprehensives" tasks and measures to guide central enterprises in promoting brand building and enhancing brand value. The first is to comprehensively strengthen brand strategic management, promote the deep integration of brands into enterprise development. Strengthen the entire process management of brand strategic formulation, implementation, and optimization, promote the integrated deployment and simultaneous implementation of brand strategy with enterprise development strategy, improve brand strategic closed-loop management, and promote the deep integration of brands into enterprise development. The second is to comprehensively strengthen brand goal management, forge core capabilities for brand value enhancement. Take independent innovation as the core of brand creation, high quality as the cornerstone of brand development, excellent culture as the foundation of the brand, social responsibility as the brand's genes, and integrity as the lifeblood of the brand, creating first-class brands to increase brand recognition and loyalty. The third is to comprehensively strengthen brand process management, enhance institutional safeguards for brand value enhancement. Strengthen process management in six areas: brand philosophy, brand architecture, brand protection, brand reputation, brand communication, and brand experience, enhance brand visibility and reputation. The fourth is to comprehensively strengthen brand asset management, systematically enhance overall brand value. Effectively identify and scientifically evaluate brand assets, cultivate high-quality brand assets in stages, promote scientific management and effective operation of brand assets, and provide strong support for high-quality development of enterprises and preservation and appreciation of state-owned assets. The fifth is to comprehensively enhance the internationalization level of brands, enhance global brand influence. Develop a brand internationalization development strategy, enhance brand international operational capabilities, focus on high-quality collaboration in the "Belt and Road" initiative, gradually and systematically promote brand internationalization layout, drive brand building and international business operations in sync, resonate at the same frequency, and shape a responsible and warm international brand image. The sixth is to comprehensively strengthen organizational support, build a solid foundation for brand development in the new era. Arrangements are made in four aspects: "strengthening organizational push", "strengthening brand investment", "cultivating brand benchmarks", and "improving supervision and assessment", providing fundamental guarantees and strong support for the implementation of related work, ensuring that all work achieves tangible results.