Apple's price reduction strategy in China has paid off, resulting in the first increase in iPhone sales in two years.

According to Zhtng financial APP, according to Counterpoint Research, Apple (AAPL.US) achieved its first increase in iPhone sales in China in two years in the second quarter, as the tech giant is trying to reverse its business situation in this major market. In the second quarter of 2025, iPhone sales in China increased by 8% compared to the same period last year. This is the first year-on-year growth in iPhone sales in China since the second quarter of 2023. The research institute pointed out that due to strong sales of the iPhone 16 Pro and Pro Max models, the company is expected to see double-digit growth.