The era of explosive single product has arrived, and ETF varieties are blossoming.

In the first half of 2025, the development momentum of domestic ETFs was strong. Compared to previously relying on core broad-based ETFs to "attract gold" and support a vast market, in the active market environment and rotational market in the first half of the year, representative ETF products emerged in multiple popular sectors such as gold, Hong Kong stocks Internet, robotics, benchmark market-making credit bonds, with the "attracting gold" effect not losing to or even surpassing core broad-based products. With a series of new policies and regulatory guidance released, some industry institutions indicate that ETF fund managers may shift their business strategies from brand promotion to size implementation. Among them, top companies with comprehensive product layout, good customer base, strong brand influence, and sufficient business resources have relatively robust industry-leading advantages, allowing marketing strategies to focus on the layout and cultivation of innovative potential products.