Google terminates recipe pilot project, creators worry about decrease in traffic.

date
02/07/2025
In recent months, Alphabet Inc.'s Google has been testing a "recipe quick view" feature, which displays content from some food bloggers in search results. The company claims that this feature is intended to help users determine if they are interested in a recipe before visiting a website. However, some bloggers have expressed concerns that this product may prevent users from clicking into their websites, thereby depriving them of traffic and ad revenue. Google confirmed on Tuesday that the experiment has been terminated. A Google spokesperson stated in a statement, "We are constantly trying out various methods to make it easier for people to find useful information in Google search. The lessons learned from these experiments will help guide future development and work."