L'Oreal China denies withdrawing investment in domestic high-end fragrance brand WENXIAN.

Recently, there have been reports that L'Oral Group will withdraw its investment in the domestic fragrance brand Wenxian. In response to this news, Fashion Interface sought confirmation from both parties. Wenxian told Fashion Interface, "I haven't heard of this news." L'Oral, on the other hand, responded, "We have not withdrawn our investment." On September 9, 2022, L'Oral China's investment company "Meicifang" announced a minority equity investment in Wenxian, with the support of L'Oral Group's strategic innovation venture capital fund BOLD. The "Consumer Co-creation Fund" set up by Kaihui Fund, Kaiyun Group, and Procter & Gamble also participated in this investment.