The FTC has approved the merger case of Omnicom and IPG, and the two companies have committed not to engage in advertising boycotts for political reasons.

The Federal Trade Commission of the United States has stated that, after Omnicom Group and Interpublic Group committed to not collude for advertising blacklisting based on political motives, the advertising holding company Omnicom Group can continue with its plans to acquire rival Interpublic Group. Omnicom, which owns advertising agencies such as BBDO and TBWA, agreed to acquire IPG last December. IPG's assets include McCann Worldgroup, and this transaction will create the world's largest advertising company. The all-stock deal values IPG at approximately $13 billion, and based on data from both companies in 2024, the merger will create a conglomerate with a net income of around $25 billion. In the agreement announced on Monday, the two companies pledged not to collude with other companies based on perceived political or ideological biases in the media and withdraw advertising funds from those media channels. The agreement does not include any admission of wrongdoing by Omnicom or IPG.