Investors need to transfer accounts instantly starting today, and the battle between securities firms to attract clients is about to begin.

The situation where investors break their legs to transfer accounts will become history. Today, the Shanghai Stock Exchange officially implemented the designated trading business guide. The new rules specify that securities firms must process investors' withdrawal applications on the same day and may not intentionally delay or refuse. Securities industry insiders say that this move will have a significant impact. Previously, some securities firms deliberately set obstacles for investors' account transfer applications in order to retain customers, causing investors to encounter difficulties in transferring accounts. The new rules require same-day processing and must be done online, some securities firms with poor service may face the risk of losing customers, and competition for customers between securities firms may become more intense.