Lates News

On June 17th to 19th, Wang Li, Deputy Secretary of the Party Committee and General Manager of Maotai Group, led a team to visit JD Group and Alibaba Group in Beijing and Zhejiang, and organized a symposium with traditional Maotai liquor distributors from various provinces to exchange detailed information on recent market marketing situations, scientifically analyze market conditions, plan strategies to respond, further consolidate consensus, boost confidence, and jointly overcome difficulties, continuing to promote the sustainable and high-quality development of the Maotai liquor market. Through discussions, Maotai reached a series of consensus with JD and Alibaba on the next steps. E-commerce channels should fully utilize advantages such as high traffic, high reach rates, and high screening rates to upgrade Maotai from product operation to brand operation, better demonstrating the reach and influence of the Maotai brand. It is important to actively integrate into the Maotai channel ecosystem, strengthen a dedicated marketing team, oppose unfair competition, strengthen platform management, and provide active "online + offline" empowering to actively maintain a healthy channel ecosystem for Maotai.