Lates News

CITIC Securities research report states that since 2024, the overall market of the beauty and personal care industry has maintained stable growth, with domestic brands continuously gaining market share; national confidence is continuously strengthening, and domestic brands are gradually establishing a brand premium to target the high-end market; the mass market consumption is becoming increasingly rational, focusing on creating the ultimate value for money. The report is optimistic about the expansion opportunities for local companies in the high-end beauty industry, and sees potential for companies with strong positioning in the mass market to gain market share, as long as they have support from their supply chain and operations. It is recommended to pay attention to companies that are in the stage of management team and operational strategy adjustments, have a complete brand layout, and possess strong overall strength as they may be reaching a turning point in their operations.