Salesforce top strategist: The AI era is coming, industry giants cannot rest on their laurels.

Salesforce is a giant in its field, but one of the top strategists of the company, Peter Schwartz, does not believe that they can rest on their laurels in the age of artificial intelligence. As the Chief Future Officer of Salesforce, Schwartz says that the unprecedented pace of change brought by AI is forcing this software manufacturer to innovate or risk being left behind. "The magnitude of the change is very large, and now is the moment when great companies can disappear and great companies can emerge," he said in a recent interview. At the age of 78, Schwartz has decades of experience as a business strategy analyst, and he describes this wave of AI as the biggest technological revolution he has experienced in his lifetime.