Kuaishou (01024.HK) launches end-to-end generative recommendation system OneRec. Large model technology is used to refactor traditional recommendation architecture.

Recently, Kuaishou (01024.HK) launched a new end-to-end generative recommendation system called OneRec, achieving breakthroughs in both effectiveness and cost. This system reconstructs the traditional recommendation architecture using large model technology, increasing effective computation power by 10 times and achieving utilization rates of 23.7% and 28.8%. The operating cost is only 10.6% of traditional solutions. OneRec has been fully launched in Kuaishou App and the Ultra version, handling approximately 25% of QPS (queries per second), with significant increases in user retention time and lifecycle. OneRec marks the entry of recommendation systems into a new stage of "end-to-end generative awakening".