Kuaishou: The number of merchants with a GMV transaction volume exceeding tens of millions increased by over 43% year-on-year, while the number of merchants with a GMV transaction volume exceeding hundreds of millions increased by over 61% year-on-year.

On June 19th, Kuaishou E-commerce released the final report of the 2025 Kuaishou 618 Shopping Festival. The shelves continued to grow rapidly, with a year-on-year increase of over 53% in GMV for pan-shelf product cards and over 143% in GMV for search. The GMV for top brands and top replenishment channels in the Kuaishou Mall increased by over 124% year-on-year for single products with a million GMV. The consumption of content scenes prospered, with a year-on-year increase of over 29% in GMV for trailer short videos. The report data showed that the number of merchants with GMV transactions exceeding tens of millions increased by over 43% year-on-year, while the number of merchants with GMV transactions exceeding billions increased by over 61% year-on-year.