Meituan Flash Purchase: During the 618 period, the transaction volume of high-priced categories doubled, and the average consumption increased by nearly 40%.
On June 19th, Meituan Flash Purchase announced the full cycle data for the 618 online shopping festival: from May 27th to June 18th, the overall transaction volume of Flash Purchase reached a new high. Compared to the same period last year, the transaction volume of over 60 categories of products on Meituan Flash Purchase has more than doubled, with nearly 850 retail brands seeing a doubling in transaction volume. During the 618 period, the overall transaction volume of more than 20 high-priced "big-ticket" items such as mobile phones, liquor, powdered milk, and large and small appliances on Meituan Flash Purchase doubled, and the average consumer spending per order increased by nearly 40%.
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