Acquisition of Shenghuo Home Furnishing approved, JD further expands the home furnishing and decoration market.

On June 19, it was learned from the public information of the State Administration for Market Regulation that the operator concentration case of Beijing Jingdong Century Trading Co., Ltd. acquiring equity of Sichuan Shenghuo Jia Home Furnishing Group Co., Ltd. has been unconditionally approved. It was understood that one of the operators participating in the concentration is "Beijing Jingdong Century Trading Co., Ltd.," which is one of the core operating entities of JD Retail Group, and the other party is Bai Jie, the actual controller of Shenghuo Jia Home Furnishing. Industry insiders said that JD's successful acquisition of Shenghuo Jia Home Furnishing this time is an important move for it to expand the vertical market of home furnishings and home decorations and to integrate online and offline services. This marks a key progress in JD's layout in the field of home furnishings and decorations, and its "home decoration + home furnishings + home appliances" integrated strategy has been officially launched.