Institution: In the first quarter, global high-end TV market shipments increased by 44% year-on-year.

Market research agency Counterpoint Research's latest report showed that in the first quarter of 2025, the global high-end TV shipment volume increased by 44% year-on-year, and revenue increased by 35% year-on-year. TCL and Hisense are the main driving forces in the market, with their shipment volumes more than doubling compared to the same period last year, and gradually approaching Samsung, the market-leading brand in the past 20 years.