On Tmall's 618 shopping festival, 453 brands achieved sales exceeding one billion RMB. The number of brands achieving over one billion in sales increased by 24% compared to the previous year.

The simplified gameplay of the 2025 Tmall 618 event has led to record-high user scale and activity, with efficient growth in brand transactions throughout the entire cycle. As of midnight on June 18th, 453 brands achieved transactions exceeding one billion yuan on Tmall 618, a 24% increase compared to last year. Among them, brands such as Apple, Midea, Haier, Xiaomi, Huawei, YUANSHI MU YU, Nike, Gree, Fei Le, vivo, PechoYa, Adidas, L'Oreal, and others have firmly secured a place in the Tmall 618 "billion yuan club".