Bubble Mart's explosive product has spawned a 14-fold stock price myth, with the number of shorted shares hitting a new high since the end of March.

Pui Pui Mart started at a low point of 16.8 Hong Kong dollars in early 2024, and the company's stock price surged to a historical high of 283.4 Hong Kong dollars on June 12, 2025, with a cumulative increase of over 14 times. Even after a single-day decline of 6.04% on June 17, the year-to-date cumulative increase still exceeds 200%. According to relevant data statistics, the short selling volume of Pui Pui Mart surged from 1.438 million shares in early April to 3.692 million shares on June 17, an increase of 157%, reaching a new high since the end of March.