Crafted gold sales surged during the "618" period, with sales of over 1 billion yuan for the old gold store.

Reporters have learned that during this year's "618" period on Tmall, high-craftsmanship gold transactions have surged. At the Tmall Super Jewelry launch event, Lao Fengxiang's Feng Crown attracted millions of viewers, and the Feng Ring achieved millions in transactions; Chow Tai Fook's heritage series saw a year-on-year growth of over 40%. Lao Pu's Tmall flagship store for gold surpassed 1 billion yuan in transactions. According to incomplete statistics, during this year's "618" period, over a hundred gold brands such as Lao Miao, Chow Sang Sang, and Chow Tai Fook launched thousands of IP co-branded gold products on their Tmall flagship stores, with the turnover of related products achieving a triple-digit percentage increase year-on-year.