After 20 years, Wuliangye plans to launch a 29-degree product again.

date
18/06/2025
After 20 years, Wuliangye is ready to reintroduce its 29-degree Wuliangye product. Currently, Wuliangye has formulated three different flavors of liquor samples and is conducting small-scale market research in the industry. In terms of pricing, Wuliangye has set the options at 500 yuan as a benchmark. Some industry insiders believe that due to the higher difficulty in brewing low-alcohol liquor and considering Wuliangye's pricing system, the 29-degree product may be positioned in the 500 yuan price range as a step up from the 39-degree product.