Disney (DIS.US) partners with Amazon (AMZN.US) to enhance streaming advertising targeting capabilities.

According to the Securities Times APP, it is reported that Disney (DIS.US) and Amazon (AMZN.US) have reached a new partnership aimed at enhancing the targeting capabilities of streaming TV advertising. The report states that the collaboration between Disney's real-time advertising trading platform and Amazon's demand side platform (DSP) logistics department will allow more advertisers to access content inventory on Disney's major platforms. This collaboration will open up more opportunities for brands using Amazon DSP to reach consumers watching Hulu, Disney+, and ESPN content.