Liu Qiangdong reveals progress of JD International business: Not following the cross-border e-commerce model, infrastructure already basically completed.

Liu Qiangdong, Chairman of the Board of Directors of JD.com, said at a small-scale sharing session that JD's international business strategy is local e-commerce, building teams locally. "We already have more than 2,000 employees, purchasing locally, shipping locally, and only selling branded goods." Liu Qiangdong stated that JD's international business does not follow the cross-border e-commerce model, "I firmly believe that the cross-border e-commerce model is not sustainable in the long run. Liu Qiangdong revealed that JD has been working in Europe for three years, and the infrastructure has been basically completed. In terms of product selection, Liu Qiangdong said that JD's international strategy is different from Amazon's. "We initially signed up with 1,000 Chinese brands, our definition is to make these 1,000 Chinese brands successful, and then JD will be successful." Liu Qiangdong said that it may take another five years, "we need to negotiate with these 1,000 Chinese brands one by one, do compliance and local certifications for them, do a lot of work, and it may take another five years to take all of these 1,000 brands overseas."