Liu Qiangdong: If we did not have our own operations, JD would have died long ago.

date
18/06/2025
Liu Qiangdong, Chairman of the Board of Directors of JD Group, stated in a sharing session today that the reason JD has been able to come this far is because of a strategy summed up in six words experience, cost, efficiency. "Provide the best experience and keep costs as low as possible," emphasized Liu Qiangdong. He also stressed that the lowest costs should never be achieved by exploiting employees or paying them as little as possible. "I know it's very tough, maybe even tougher than before, but I will continuously raise salaries. In the past year and a half, salaries have increased seven times. Ask all the brothers, even the lowest income workers have seen their incomes increase by 50%," said Liu Qiangdong. He also mentioned that without JD's unique advantage of self-operation, and if it were just a pure platform model, JD would have been dead a long time ago in the fierce competition of internet e-commerce.