State Administration for Market Regulation: China's advertising industry development index is expected to reach 128.4 points in 2024, an increase of 8.0% year-on-year.

According to the Securities Times Finance APP, on the morning of June 17, the State Administration for Market Regulation held a special press conference for the "China Advertising Industry Development Index Report (2025)". The index shows that China's advertising industry is maintaining a vigorous development trend, with the development index of China's advertising industry reaching 128.4 points in 2024, an 8.0% increase year-on-year. The industry scale is steadily expanding, the development pattern is evolving from "single-point breakthrough" to "ecological symbiosis" system; the development momentum is transitioning from "factor-driven" to "innovation-driven" acceleration; the industry value is deepening from "economic attributes" to "dual contributions of economic and social value"; and the governance system is continuously upgrading from "traditional supervision" to "modern governance".