Luoyonghao appointed as chief experience officer, Baidu "Huiboxing": invest 100 million to create 100,000 digital human anchors.

Baidu announced at the AI Day event that it will create the industry's first super host Luo Yonghao digital person, and released four major breakthroughs in highly persuasive digital person. The first is the launch of the "industry's first" double digital person interactive live broadcast room, which enhances marketing conversion and C-end experience; the second is based on the upgrade of Wenxin 4.5T, the script mode allows digital person to "understand creation" and "have personality"; the third is to achieve the industry's first highly integrated multi-modal digital person, allowing digital person to easily achieve ultra-long standby; the fourth is to overcome complex multi-tasking scenes, the effect of digital person selling products is comparable to real people. Behind this is Baidu's research and development of "script" drive multi-modal coordinated digital person technology, achieving the coordination of language, voice, and image. At the same time, Baidu e-commerce also announced the launch of two major plans: the Dream Butterfly Program will use super host digital person creation, traffic and budget support to achieve a multiple increase in the number of Baidu preferred super host; the Star Program will once again add 100,000 free digital persons, invest 100 million yuan in digital person consumer subsidies, increase millions of levels of operational support, and help more ordinary people and small and medium-sized enterprises start digital person live broadcasting.