Tmall's 618 new product overall transaction volume increased by 153% year-on-year.

During this year's 618 period, the sales of new products exploded, with an overall increase of 153% in transactions on Tmall. Data shows that from the start of the 618 event until June 12, 12 new products had transactions exceeding one billion, 504 new products had transactions exceeding ten million, and 6970 new products had transactions exceeding one million. The number of new products exceeding ten million and one million has increased by 110% and 192% respectively compared to the same period last year.