Zhejiang: Crack down on illegal activities such as fake traffic and vulgar product promotion in the online market.

The Zhejiang Provincial Market Supervision Administration and five other departments recently issued the "Zhejiang Province Action Plan for Optimizing Consumer Environment for Three Years until 2025", which will be implemented starting from July 6, 2025. Among them, it was proposed to carry out the "Guarding Consumer" iron-fist action, strengthen the supervision of the "two highs and one non" in the food sector, and crack down on illegal behaviors of new types of illegal food additives. Strengthen the governance of "king clause" in industries such as telecommunications, decoration, repair, and tourism. Carry out special rectification of the tourism market, and investigate and deal with behaviors such as unreasonable low prices, forced consumption, and refusal to fulfill contracts. Carry out a special action for the supervision of the online market in 2025, and crack down on illegal behaviors such as falsifying traffic, brushing orders, vulgar goods promotion, and illegal advertising in the online market. Organize actions such as "Escort 2025", "Deep Blue", and "Sword Edge" to combat crimes infringing intellectual property rights and producing and selling counterfeit goods.