In 2024, the development index of the advertising industry in China increased by 8.0% year-on-year.

The "China Advertising Industry Development Index Report" released by the State Administration for Market Regulation today shows that the Chinese advertising industry development index reached 128.4 points in 2024, an increase of 8.0% from the previous year. Boosted by factors such as the improvement of the macroeconomic situation, the driving force of technological innovation, and the optimization of the policy environment, the comprehensive strength of the advertising industry continues to increase, and the overall efficiency has further improved.