Reddit launches two new artificial intelligence advertising features.

The social platform Reddit has launched two new artificial intelligence advertising features, aiming to help brands engage more effectively in conversations with platform users and increase ad interaction rates. Reddit states that the newly launched AI tool, called Reddit Insights, will provide marketers with real-time user trend analysis to help them test creative ideas and grasp popular topics before placing ads, in order to more accurately plan marketing campaigns. In addition, Reddit will also introduce a conversation summary add-on feature, allowing brands to integrate positive user comments into the bottom of ads to enhance the sense of identity and natural engagement of ads in the community.