Lates News

On June 15th, Luo Yonghao's digital persona started their first live broadcast on Baidu's e-commerce platform. It is worth noting that the digital persona's live broadcast lasted only 26 minutes, but the GMV (Gross Merchandise Volume) exceeded that of a real person's 1-hour live broadcast. It is reported that Luo Yonghao is the industry's first top anchor to use a digital persona for live streaming sales. This collaboration is mainly due to key technological breakthroughs, such as Baidu's high persuasive digital personas. According to Baidu's e-commerce data, there are currently over 100,000 digital personas covering various industries such as e-commerce, education, and healthcare, helping businesses reduce live streaming operation costs by over 80% and increasing GMV by an average of 62%, verifying the commercial viability of digital persona live streaming. (All-Weather Technology)