261GMV Lu Yonghao's digital avatar went live for 26 minutes, surpassing live streaming by real people by 1 hour in terms of GMV.

On June 15th, Luo Yonghao's digital persona made its first appearance on Baidu's e-commerce platform. It is worth noting that in just 26 minutes of the digital persona's live broadcast, the Gross Merchandise Volume (GMV) exceeded that of a real person's 1-hour live broadcast. It is reported that Luo Yonghao is the industry's first top anchor to use a digital persona for live streaming sales. This cooperation is mainly due to the key technological breakthroughs of Baidu, such as the high persuasive power of digital personas. According to Baidu's e-commerce data, there are currently over 100,000 digital persona anchors covering dozens of industries including e-commerce, education, and healthcare, helping businesses reduce live streaming operation costs by over 80% and increasing GMV by an average of 62%, verifying the commercial feasibility of digital persona live streaming.