Lates News

date
07/06/2025
The Labubu fire has driven foreigners around the world to rush to Chinese cross-border e-commerce platforms. On the eve of the overseas 618, Labubu has already surged to become the top search term on AliExpress. It is reported that this year, on the eve of overseas 618, Pop Mart will continue to sell popular IPs like Labubu on AliExpress. It is known that on the eve of overseas 618, consumers from markets such as the UK, Australia, and Brazil flooded AliExpress just to buy Labubu. Since joining AliExpress, Pop Mart's official sales have continued to increase and it has steadily ranked first in the trend category, driving the overall GMV of the trend category on AliExpress to grow by 300% year-on-year in the first half of the year. (Sina Technology)