On the eve of overseas 618, Labubu became the top search term on AliExpress.

Labubu's popularity is on the rise, driving foreigners around the world to rush to Chinese cross-border e-commerce platforms. In the run-up to the overseas 618 shopping festival, Labubu has already become the top search term on AliExpress. It is reported that during this year's overseas 618, Pop Mart will continue to sell popular IPs like Labubu on AliExpress. It is known that leading up to the overseas 618, consumers from markets such as the UK, Australia, and Brazil have flocked to AliExpress, just to grab Labubu. Since Pop Mart officially joined AliExpress, their sales have been steadily increasing, leading the way in the trendy toy category and driving a 300% year-on-year increase in overall GMV for the trendy toy category on AliExpress in the first half of the year.