Yanjing Beer: The company officially implemented the "beer + beverage" combination marketing strategy this year.

Yanjing Beer released the investor relations activity record, in order to adapt to the new trend of young consumers in beverage selection, the company officially implemented the "beer + soft drink" combination marketing strategy this year. By leveraging the highly synergistic advantages of beer and soda in production equipment, supply chain, and terminal channels, the company focused on the dining scene and prioritized entry into dining terminals to form a "beer + soda" product combination. Combining young consumers' enjoyment of soda with the emotional resonance of "double pleasure, double happiness", the company continuously improves brand influence and market share. Overall, by 2025, industry raw material costs are still in a downward cycle, and the company will continue to strengthen management and further release cost dividends. In terms of talent, the company will continue to promote team building, optimize assessment and incentive mechanisms, and strengthen personnel allocation.