AIDA Cruises partners with SMG Pictures to launch the "Nezha at Sea" summer themed sailing season.

date
07/06/2025
On June 5th, Ada Cruises announced a partnership with Shanghai United Media to launch the "Nezha Sea Adventure" summer themed cruise season on its first domestic large cruise ship, AdaMagic Shanghai. From June 28th to the end of August this year, AdaMagic Shanghai will use the classic animation "Nezha Sea Adventure" as the theme, offering an immersive Chinese animation interactive experience to lead guests on a journey of maritime national cultural trends. It is understood that family travel is the main force in the summer tourism market, and parents hope that their children can learn while having fun during their travels. Therefore, summer study tours, themed family trips, and other products have been well received by the market. The "Nezha Sea Adventure" summer themed cruise season launched by Ada Cruises this time is based on a deep observation of the family travel market, aiming to bring an educational and enjoyable maritime cultural journey for family guests through such innovative integration.