Zhongxin Tourism: As of now, the number of summer travelers has increased by 70% year-on-year, and GMV has increased by 80%.

On June 5th, Zhongxin Travel released the "2025 Summer Travel Trend Report", which shows that the 2025 summer tourism market presents three core characteristics: "parent-child-led, in-depth experience, structural upgrading." According to retail data from Zhongxin Travel, the number of summer travelers has increased by 70% compared to the same period last year, with the GMV of summer vacations increasing by around 80% compared to the same period last year. With visa-free destinations and domestic destinations still attracting continuous bookings, the 2025 summer tourism market is expected to be the hottest summer yet. In addition, the proportion of parent-child customers is expected to exceed sixty percent, becoming the main force driving summer consumption.