Lates News

Recently, the coffee and tea beverage market has experienced an unprecedented price storm. With delivery platforms such as JD.com and Taobao accelerating their entry into the market, the subsidy war has quickly spread to the coffee and tea industry, with many well-known brands lowering their product prices to 3 yuan or even lower. The "price war" ignited by the delivery subsidies has begun. In this intense "price war", the construction of the supply chain has become the core of brand competition. Companies with a perfect supply chain system can not only achieve cost optimization but also guarantee product quality stability. (Securities Daily)