Li Bin: The user groups of NIO ET9 and Zun Jie S800 are different, these two models together are aiming to attack the core market of BBA executive flagships.

At today's NIO communication meeting, NIO founder, chairman, and CEO Li Bin said that the pricing of the Zeekr S800 is indeed a bit lower than expected, "Does this prove that ET9 also faces competition pressure from them? I saw Yu Chengdong that day and asked him why he set the price so low." Li Bin believes that buying the Zeekr S800 and buying the NIO ET9 are two groups of people, and NIO has not seen any cancellations from ET9 users after the Zeekr S800 was launched because they are really different users. "Of course, the launch of the S800 is particularly good. Originally, when only one brand did it, everyone felt a little abrupt. Now, with two brands and two models going to challenge the core fortress market of BBA in the executive flagship segment, this is a good thing. Whether you buy the S800 or ET9, it's all good. It's best to buy both," he said.