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Canalys' latest research shows that the global smartphone market in the first quarter of 2025 only achieved a 0.2% growth in shipments, reaching 296.9 million units. Due to the end of the peak period of replacement and manufacturers seeking healthier inventory levels, the global smartphone market growth has declined for three consecutive quarters. Samsung ranked first with shipments of 60.5 million units; Apple ranked second with shipments of 55 million units, with a market share of 19%; Xiaomi remained in third place with shipments of 41.8 million units and a market share of 14%. vivo and OPPO ranked fourth and fifth with shipments of 22.9 million and 22.7 million units, respectively.
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