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In the face of economic uncertainty, consumers are seeking mid-range luxury brands that offer a combination of quality and value for money. Brands like Coach, Tapestry, and Ralph Lauren are performing well in this trend, while super luxury brands like LVMH and Gucci are facing challenges. The fast fashion industry is also struggling, with retailers like Zara and H&M experiencing slower growth or failing to meet targets due to price increases and reduced promotions. LVMH Mot Hennessy Louis Vuitton SE, a key player in the industry, reported lower-than-expected sales in the latest quarter, with criticism aimed at their $2800 Dior handbags that cost only $60 to produce. In contrast, Coach under Tapestry made a profit with their $495 Tabby handbag, a popular item priced significantly lower than similar shoulder bags from Dior or Chanel. Super luxury brands are losing their luster while mid-range competitors are rising to the occasion.
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