Mid-range luxury brands are surviving against the trend in the downturn of the fashion industry.

In the face of economic uncertainty, consumers are seeking products that combine both quality and value for money. Mid-range luxury brands such as Coach, Tapestry, and Ralph Lauren are performing well in response to this trend, while ultra-luxury brands like Louis Vuitton and Gucci are facing difficulties. The fast fashion industry is also struggling, with retailers like Zara and H&M experiencing slower growth or failing to meet targets due to rising prices and reduced promotions. Louis Vuitton Moet Hennessy (LVMH) Group, considered a barometer of the industry, reported lower-than-expected sales in the latest quarter, with backlash against Dior handbags costing $60 to make but retailing for as high as $2800. Meanwhile, Coach under Tapestry made a huge profit with their $495 Tabby handbagpriced lower than similar shoulder bags from Dior or Chanel. Ultra-luxury brands are losing their allure, while mid-range competitors are seizing the opportunity to rise.