Hongxin Securities broker renamed again, with changes in actual controlling shareholders pending approval from the China Securities Regulatory Commission.

date
02/06/2025
Recently, reporters found through a query on the National Enterprise Credit Information Disclosure System that Hongxin Securities Co., Ltd. quietly completed a name change on May 29th, with the new name being "Tianfu Securities Co., Ltd." After Sichuan Trust completed restructuring, it and its holding subsidiary, Hongxin Securities, transformed from private enterprises to local state-owned enterprises, entering a new development stage. Shudao Investment Group Co., Ltd., which took over the two financial institutions mentioned above, had already clearly stated that it would accelerate the construction of the Tianfu financial brand. Now, Hongxin Securities has taken the lead in incorporating the "Tianfu" brand identity. Previously, Securities China reporters learned that Sichuan Trust was also pushing ahead with a name change. Under the strategic drive of Shudao Group, the two financial institutions are expected to achieve a "transformation from the inside out." As of May 31st, the official website of the securities firm mentioned above has not updated its name, still retaining the name and logo of "Hongxin Securities." It is expected that within the next six months, the securities firm will promote the renaming of its branches and the renewal of its online and offline identities.