JD.com and XiaoHongShu launch "RedJD Program": XiaoHongShu ads can redirect to JD.com shopping pages.

As Dong 618 is about to officially begin, JD.com and Xiaohongshu have strategically upgraded their cooperation and launched the "Red JD Plan" to bring new growth opportunities for brands and merchants. Specifically, starting from June 5th this year, all brands and merchants on JD.com, except for certain special categories, can use the "grass planting direct" feature on Xiaohongshu. Ads placed on Xiaohongshu can now include JD.com shopping links, and users who click on the ads can be directly redirected to the JD.com app, allowing for a seamless transition from content seeding to transaction conversion.