Meituan's flash purchase of liquor on the first day of 618: the overall transaction volume increased by more than 18 times compared to last year, and the daily transaction volume of 16 chain liquor brands exceeded 10 million.

On May 29, Meituan Flash Buy 618 released the first day report on alcoholic beverages. The overall transaction volume of alcoholic beverages in the first 24 hours since its launch on May 28 increased by more than 18 times compared to the same period last year. Among them, the turnover of liquor in the first 12 hours exceeded 300 million yuan, and the turnover on the first day increased by over 70 times compared to the same period last year, with multiple brands continuing to be popular. Beer, as a category with instant retail advantage, sold nearly ten million bottles on the first day. Categories of trendy drinks such as foreign spirits, wine, cocktails, and mixed drinks that young people like saw a year-on-year growth of over three digits.