He Youjun appeared at the BEYOND exhibition and discussed the e-sports hotel plan: the first one will be opened in Chengdu, and over a hundred will be opened in the next 3 years.

From May 22 to May 24, the 5th BEYOND International Science and Technology Innovation Expo was held in Macau. Reporters on the scene noticed that on May 24, the Chairman and Co-CEO of Star Esports Group, He Youjun, appeared at the exhibition hall and participated in the forum held that morning. He mentioned that the development of domestic esports hotels is very fast, and he is also prepared to enter the market, planning to open the first hotel in Chengdu. In the next three years, they will continue to expand in the form of franchising and aim to have over 100 hotels. He stated, "In China, if you do not grow rapidly, you will be eliminated, and we do not want to be eliminated." As for the business model, He Youjun emphasized that they do not consider heavy asset investments, and predict that 95% of their hotel business will be through franchising.