Luo Yonghao's Baidu E-commerce first broadcast sold 50 million, the next broadcast on June 15 will be 8 hours long.

On the evening of May 23rd, Luo Yonghao launched a live stream on Baidu's e-commerce platform Baidu Selection. The debut lasted for 4 hours, with GMV exceeding 50 million yuan and over 10 million viewers. At the same time, it was announced that the next live stream is scheduled for June 15th, where they will challenge the first continuous 8-hour live stream, focusing on promoting explosive products for the 618 promotion and new summer products. It is reported that Baidu Selection is a new e-commerce platform that Baidu has cooperated with for the first time after Douyin and Taobao, and the two will collaborate on intelligent e-commerce. Data shows that in 2024, the number of live streamers broadcasting on Baidu Selection monthly increased by 281% year-on-year, GMV doubled, and the GMV of digital human live streaming increased by more than 11 times.