Dragon Boat Festival Travel Guide: Folk customs ignite consumption heat, surrounding travel leads holiday economy.

The footsteps of the Dragon Boat Festival holiday are approaching, from dragon boat racing to intangible cultural heritage handicrafts, from seasonal delicacies to micro-vacation experiences. The traditional festival is releasing new consumption momentum in an innovative way, setting the tone for the peak summer tourism season. According to the booking data from multiple online travel platforms, this year's Dragon Boat Festival holiday coincides with Children's Day, with parent-child trips and family trips becoming the main force of travel. Short-distance trips are the main focus of the tourism market, with high demand for local folk customs tours and other themed products. Data from Mafengwo shows that in the week leading up to May 21, the average increase in popularity of "nearby trips" exceeded 50%, and the average increase in popularity of "self-driving" exceeded 65%. Ctrip data shows that local trips and nearby trips account for 50% of bookings, with a 23% year-on-year increase in bookings for nearby trips, indicating a steady overall growth trend in the market.