Shanghai: Support the development of original IP to promote the linkage between IP and production and manufacturing in digital entertainment and other fields.

The General Office of the People's Government of Shanghai Municipality has issued the "Shanghai Special Action Plan to Boost Consumption". It mentions enriching self-consumption, supporting the development of original IP, promoting the linkage between IP in the digital entertainment field and production and manufacturing. Support business entities to combine classical gardens, characteristic blocks, etc., to link characteristic IP such as the national trend animation and intangible cultural heritage, and develop themed cultural and tourism performance projects. Support the development of health preservation, interest courses, stress relief, pet companionship, and other formats. Support the creation of niche brands and original designer brands. Improve the quality of urban night economy, create different characteristic night consumption agglomeration areas and characteristic markets. Vigorously develop "night school economy". Encourage the healthy development of the second dimension economy.