Lates News

According to information obtained from sources close to Meituan, the daily order volume of Meituan Waimai's "Shenqiangshou" has exceeded 10 million orders. "Shenqiangshou" is a product of Meituan Waimai that helps food and beverage brands incubate explosive products. This year, Meituan's "Shenqiangshou" has invested a lot of resources to help merchants innovate products and connect with user needs, focusing on supporting chain restaurants and high-quality small and medium-sized businesses. By setting up independent product display areas, providing fixed high-quality exposure positions, and implementing traffic bias strategies, they aim to increase the exposure and market reach of high-quality products. Recently, "Shenqiangshou" announced an upgrade to the quality control system, raising the admission threshold. Businesses with subpar hygiene and product quality will not be able to enter "Shenqiangshou." Industry experts say that surpassing 10 million orders in a single day means that "Shenqiangshou" has become a powerful tool for Meituan Waimai to assist merchants in innovation. The competition in the food delivery industry has shifted from simply discounting prices to helping food and beverage businesses keenly understand market demands, enhance product quality, and innovate (Sina Technology).