Ali Zoo welcomes a new partner. Ali Big Entertainment is renamed "Tiger Whale Entertainment".

Alibaba's Ali Entertainment Group announced it will change its name to Tiger Whale Entertainment Group effective immediately, with its subsidiary Alibaba Pictures planning to change its name to Da Mai Entertainment. Tiger Whale Entertainment will continue to operate as a cultural and entertainment group under Alibaba, with Youku and Da Mai Entertainment as its core engines, creating happiness for users. The Tiger Whale Entertainment Group released a statement to all employees, saying that this brand refresh is in line with Alibaba's "returning to the original intention, starting a new business" philosophy, and is also a key decision made based on the company's own strategy.